The first floor of the Hangzhou Star Avenue PhaseII shopping mall in Hangzhou, China boasts a fun-filled family park by X+Living that encourages imagination and bonding.
The Hangzhou Neobio Family Park offers a reading area, a space that's set up like a miniature town, a space for dining and entertainment, as well as other places for rest, interaction and learning. Within each of the spaces designed by X+Living, there are plenty of kid-friendly scenes to be discovered, offering plenty of opportunities for children of different ages to safely explore.
While the design of the family park is a standout for its many fixtures and aesthetics, it is also noted to be an experimental design that sets a precedent for shopping malls of the future.
Imaginative In-Mall Parks
The Hangzhou Neobio Family Park Encourages Parent-Child Activities
Trend Themes
1. Imaginative-play Spaces - Creating interactive and immersive environments that foster imagination and play can revolutionize the traditional shopping mall experience.
2. Multifunctional-entertainment Concepts - Integrating various amenities in a single space, such as dining, entertainment, and learning areas, can attract families and offer diverse experiences.
3. Experimental-mall Designs - Exploring innovative designs for shopping malls can set new standards and inspire future developments in the industry.
Industry Implications
1. Retail-entertainment - Combining retail and entertainment elements in a unique way can enhance the overall shopping experience and create new opportunities for brands.
2. Child-focused-experience - Designing experiences specifically tailored to children and families can cater to a niche market and differentiate brands in the competitive retail sector.
3. Architecture-and-interior-design - Collaborating with architects and interior designers to create innovative and immersive spaces can revolutionize the concept of traditional shopping malls.