The IGA Family Meals Made Easy recipe platform is an inspirational tool to help consumers ideate their next meal and also pick up all the essentials they need for a one-stop shop experience. The platform is powered by Grocery Shopii and boasts a range of recipes that are perfect for being made midweek to ensure there's never a lack if inspiration when it comes to meal planning. The platform also includes curated seasonal recipe content made with popular brands and recipe influencers, and offers a shopping list function to easily pinpoint everything you need to pick up from the store.
VP Brand Development Michael La Kier commented on the IGA Family Meals Made Easy recipe platform saying, "Online recipes are increasingly important for at-home meal planning and grocery shopping, with more than half of shoppers using online recipes more now than last year. Recipes are among the highest-performing content a brand can share online. The new Family Meals Made Easy platform will transform recipe content into more engaging moments that translate into increased shopper satisfaction and sales for CPGs and our independent retailers alike."
Purchasable Grocer Recipe Platforms
IGA Family Meals Made Easy Recipe Platform is Inspirational
Trend Themes
1. Interactive Recipe Platforms - The IGA Family Meals Made Easy recipe platform transforms recipe content into engaging moments that increase shopper satisfaction and sales for CPGs and retailers.
2. Curated Seasonal Recipes - The Family Meals Made Easy platform offers curated seasonal recipe content, providing inspiration for consumers to plan their meals based on popular brands and influencers.
3. Enhanced Meal Planning - Online recipes are increasingly important for at-home meal planning and grocery shopping, with the platform offering a shopping list function to easily pinpoint everything needed from the store.
Industry Implications
1. Grocery Retail - The IGA Family Meals Made Easy recipe platform revolutionizes the grocery retail industry by providing an interactive tool that inspires consumers and transforms recipe content into increased sales.
2. Culinary Influencer Marketing - The platform's curated seasonal recipe content made with popular brands and influencers presents innovative opportunities for culinary influencer marketing.
3. CPG Brands - The Family Meals Made Easy recipe platform offers CPG brands the chance to engage consumers on a more personal level and increase sales through interactive recipe experiences.