NAMESAKE unveils its first fashion capsule entitled the FAMILY MATTERS collection and lookbook to show off the designs -- the pieces are made for the Fall/Winter 2020 season. The brand is led by three brothers and to mark the inaugural collection, they turn to their priorities.
The brand is a personal expression of their experiences growing up in Taiwan and then moving to Japan then to the United States. It follows the brothers' course growing up with a strong dictation of two constants, which were family and basketball. The collection also features a strong influence of basketball culture as well, embodying the energy of hard work, patience, and team work. The designs are a blend between modern fashion, workwear, and sportswear.
Inaugural Family-Centric Fashion Capsules
NAMESAKE's FAMILY MATTERS Collection Readies for FW20
Trend Themes
1. Family-centric Fashion - Disruptive innovation opportunity: Explore the market potential for clothing collections focused on family values and experiences.
2. Fashion Capsules - Disruptive innovation opportunity: Develop limited-edition fashion collections that cater to specific seasons or themes.
3. Basketball-inspired Fashion - Disruptive innovation opportunity: Combine sports culture and fashion to create unique and trend-setting clothing designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate family-oriented designs into fashion brands and collections to cater to a wider audience.
2. Apparel Manufacturing - Disruptive innovation opportunity: Collaborate with fashion brands to produce limited-edition capsule collections that align with specific themes or seasons.
3. Sports Retail - Disruptive innovation opportunity: Create a niche market by offering fashion products that combine elements of sports culture and streetwear.