In an effort to promote environmental consciousness in the world of high-fashion design, Vivienne Westwood opted to debut her Fall/Winter 2018 collection on a digital platform, rather than a traditional cat walk.
The designer, who has famously staged cat walk shows over her 35-year career is setting a bold example for the rest of the fashion industry, as the designer's collections will now be displayed through film and photographic mediums. This move isn't surprising for Westwood, as the designer has gained a reputation for being an outspoken activist and has been credited with bringing the punk movement into mainstream fashion.
To make the message unmistakable, the designer finished the announcement with a statement that read "buy less, choose well, make it last."
Digital Designer Collections
Vivienne Westwood's Fall/Winter 2018 Collection is Entirely Digital
Trend Themes
1. Digital Fashion Shows - The trend of showcasing fashion collections through digital platforms instead of traditional catwalk shows presents opportunities for designers to reach wider audiences and reduce environmental impact.
2. Film and Photography for Fashion - The increasing use of film and photographic mediums to display fashion collections opens up new avenues for creative storytelling and visual representation of designs.
3. Sustainable Fashion Advocacy - Vivienne Westwood's emphasis on environmental consciousness and encouraging consumers to buy less and choose well reflects the growing trend of promoting sustainability in the fashion industry.
Industry Implications
1. Fashion Design - The shift towards digital fashion shows and the use of film and photography provide opportunities for designers to experiment with innovative presentation formats and showcase their designs to a global audience.
2. Film and Photography Production - The demand for high-quality film and photographic content in the fashion industry is increasing, creating disruptive innovation opportunities for production companies to specialize in this niche market.
3. Sustainable Fashion - Vivienne Westwood's advocacy for sustainable fashion opens up opportunities for brands and companies to develop eco-friendly and socially responsible practices in the industry.