The Alexander Lewis Pre-Fall collection for 2014 features some elements that we've seen in fashion before, particularly from the 80s—including the revival of the scrunchie. Although the legitamacy of this retro hair accessory in fashion has been debated time and time again, this is only a small part of what makes the collection so chic.
The collection is designed to include subtle elements of sultriness, which can easily be seen though suggestively-placed slits and skirts of varying lengths. For the presentation of Lewis' Pre-Fall 2014 lookbook, one of the other details that most likely stands out is the makeup, which sources its style from chola style, including tough, strong brows and dark lined lips.
Revived 80s Apparel
Alexander Lewis' Pre-Fall Collection Has Sleek Silhouettes & Scrunchies
Trend Themes
1. 80s Fashion Revival - Opportunity for brands to tap into the nostalgia of the 80s and bring back popular trends like scrunchies.
2. Sleek Silhouettes - Designers can explore sleek and form-fitting designs with sultriness to create a modern and sexy look.
3. Chola Makeup Style - There is a potential market for chola-inspired makeup styles with strong brows and dark lined lips.
Industry Implications
1. Fashion - The fashion industry can capitalize on the resurgence of 80s trends by incorporating them into their designs and marketing.
2. Beauty - Beauty brands can create chola-inspired makeup products and tutorials to cater to the demand for bold and edgy looks.
3. Accessories - Companies can relaunch scrunchies and other 80s accessories to target consumers looking for nostalgic fashion items.