6876 works in collaboration with Admiral Sporting Goods Co to design a wearable that is perfect for adapting to the ever-changing weather that comes with the winter season - the duo launched the Fairham Jacket that puts function above all else.
The design takes the classic Car Coat as the base foundation of the inspiration and blends features such as a short collared raincoat element, the zipped removable hood, and the button neck flap. This ensures that it is ready for all types of terrain. This Fairham jacket is ready for everyday wearing and it is made from gaberdine made by Olmetex Italy. Along with the jacket, the two brands also deliver tees, hoodies, and cotton sweaters in navy blue and grey.
Premium Functional Sleek Jackets
Admiral Sporting Goods Co and 6876 Design the Fairham Jacket
Trend Themes
1. Premium Functional Apparel - The trend of combining aesthetics and functionality in high-end clothing is disrupting the fashion industry by opening up new markets for clothing that serves multiple purposes.
2. Collaborative Design - Collaborative design between established brands and emerging designers is a trend that is disrupting the fashion industry and leading to the creation of innovative clothing designs.
3. Modular Clothing - The trend of modular clothing is opening up new opportunities for disruptive innovation by enabling consumers to mix and match components to create custom outfits.
Industry Implications
1. Fashion Retail - The fashion retail industry can benefit from the trend of premium functional apparel by offering consumers a wider range of high-quality clothing that delivers both style and functionality.
2. Textile Manufacturing - The textile manufacturing industry has an opportunity to pioneer cleaner and more sustainable manufacturing processes to support the production of high-quality functional apparel.
3. Sporting Goods - The sporting goods industry can benefit from the trend of modular clothing by creating products that allow customers to customize their gear for specific activities and environments.