As its name suggests, 'Fair' spirits are made with fair trade and ethically sourced ingredients such as organic quinoa from South America and juniper berries from Uzbekistan. The Fair collection includes rum, gin and vodka, as well as a few new superfood-focused products like the Fair Açaï and Fair Goji liqueurs.
Beyond just gravitating toward a particular food or beverage product for its taste alone, many conscious consumers are now taking time to consider the environmental, ethical and health ramifications associated with buying a product before making any purchasing decisions.
As part of a company-wide mission to pay it forward as a fair trade-certified business, Fair donates a portion of its proceeds to development programs to ensure that producers are able to enjoy higher margins.
Socially Responsible Spirits
'Fair' Spirits are Made with Ethically Sourced Ingredients
Trend Themes
1. Ethical Sourcing - Opportunity for businesses to incorporate ethically sourced ingredients in their products for conscious consumers.
2. Social Responsibility - Businesses can attract consumers by showcasing their commitment to social and environmental causes through their products.
3. Superfood Focus - Emerging trend of incorporating superfood ingredients into spirits, offering health-conscious consumers new product options.
Industry Implications
1. Food and Beverage - Food and beverage industry can explore ethical sourcing practices and highlight social responsibility to appeal to conscious consumers.
2. Alcohol and Spirits - Opportunities for alcohol and spirits industry to adopt fair trade-certified practices and promote products with ethically sourced ingredients.
3. Sustainable Development - Industry focused on sustainable development can partner with fair trade businesses to support development programs and create positive impact.