Inspired by the popularity of beauty fails on social media, Moose Toys is introducing a new line of fashion dolls called FailFix. These dolls are designed to offer a lighthearted and relatable approach to fashion and get kids to put their imagination to work when it comes to giving their dolls a fresh new look with a total makeover.
Unlike most fashion dolls that are already perfectly styled straight out of the box, FailFix fashion dolls are unboxed wearing a robe and sporting disheveled hair and makeup. After trading the robe for a more stylish outfit, applying a magic face mask, styling hair and adding accessories, kids will find that their dolls are totally transformed.
Moose Toys created The Total Makeover Pack and The @2Dreami Epic Color 'N' Style Makeover Pack, which comes with an extra hair dye activity.
Makeover Mishap Dolls
FailFix Dolls Take Inspiration from Social Media Beauty Fails
Trend Themes
1. Social Media Beauty Fails - Opportunity to capitalize on the popularity of beauty fails on social media by introducing a lighthearted and relatable doll line that encourages creativity and imagination.
2. Total Makeover Trend - Responding to the demand for dolls that can be customized and transformed, creating a toy line that allows kids to give their dolls a fresh new look.
3. Unboxing Experience - Meeting the growing interest in unboxing experiences by offering fashion dolls that come unboxed with a disheveled appearance, providing an interactive and engaging play activity.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to develop doll lines that incorporate social media beauty trends and emphasize creativity and personalization.
2. Cosmetics and Beauty - Potential for cosmetics and beauty companies to collaborate with toy manufacturers to create doll-themed products that highlight transformative experiences and playfully address beauty mistakes.
3. Fashion and Apparel - Fashion industry can explore partnerships with toy companies to design and produce stylish outfits and accessories for customizable fashion dolls, tapping into the trend of personalization and customization in toys.