A much more subtle and work-friendly addition to the world of nail DIYs, the 'Faded Floral Mani' by The Beauty Department shows readers how to achieve a vintage look for their nails.
Surprisingly easy to do, although requiring a number of different shades of polish, the DIY manicure is a welcomed and simplified tutorial. Because it doesn't require a steady hand or a ridiculous amount of attention to detail, this nail technique is mess-friendly. The faded technique is actually created by diluting whatever varnish is used with nail polish remover, which provides a slightly milkier and softer appearance to hyper-pigmented varnish. A paintbrush (separate from those that come with polish) is needed in order to do this critical part of the tutorial.
Though requiring a few more tools than other manicures, this DIY is still relatively doable and offers a whimsical and understated look.
Wallpaper-Inspired Nails
The 'Faded Floral Mani' by The Beauty Department is Easier Than it Looks
Trend Themes
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Vintage Nails — The fascination with vintage style creates an opportunity for nail polish companies to create more DIY tutorials that teach consumers how to achieve a vintage look for their nails.
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Mess-friendly Nails — The trend of mess-friendly manicures creates opportunities for companies to create and market more nail polish remover products.
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Faded Technique Nails — The faded technique trend opens up possibilities for innovation in nail polish formulas that can allow for easy dilution with nail polish remover.
Industry Implications
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Beauty — Companies in the beauty industry can leverage the current trend of vintage style by creating vintage-inspired products and tutorials.
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Nail Polish — Nail polish companies can innovate by creating formulas that allow for easy dilution with nail polish remover to create the faded technique.
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Nail Art Tools — Businesses in the nail art tools industry can create specialized paintbrushes that are designed for the faded technique used in vintage-style nail art.