Israeli-Palestinian fashion label ADISH introduces its latest collection designed for the Spring/Summer 2022 season entitled 'Facing the Forest.' The brand honors a specific book that was written by A.B. Yehoshua, which tells the story of Palestinian villages and how they were razed to be then replaced with reserves, natural parks, and forests.
To translate that message, the designs are made with a neutral color palette and natural materials. This includes naturally woven fabrication, stone washing techniques applied on the apparel, and applied garment dyeing techniques as well. These are all practices that stem back to Palestinian villages that stood where the parks are today. In addition to this, the brand also launched a small capsule made in collaboration with Small Talk.
Palestinian Village-Inspired Apparel
ADISH's Facing the Forest Capsule Readies for SS22
Trend Themes
1. Neutral Color Palette Fashion - Opportunity for fashion brands to emphasize sustainability and cultural appreciation through utilizing natural materials and neutral color palettes in their designs.
2. Cultural Heritage-inspired Apparel - Fashion brands can tap into the storytelling potential of cultural heritage to create unique, trend-setting collections, as exemplified by ADISH's 'Facing the Forest' capsule.
3. Collaborative Eco-fashion - Eco-conscious brands can merge efforts to create new apparel lines that honor historic cultures and promote ethical production practices, as seen in ADISH's collaboration with Small Talk.
Industry Implications
1. Fashion - The fashion industry has an opportunity to incorporate sustainable materials and cultural heritage into their designs, without compromising on style, as demonstrated by ADISH's 'Facing the Forest' capsule.
2. Heritage Preservation - More businesses can adopt a preservationist approach to the preservation of historical heritage sites, such as Palestinian villages, through marketing and repurposing efforts that honor their original assets.
3. Collaboration - Collaborative efforts between eco-fashion brands and small businesses have the potential to create new, trend-setting lines that are eco-friendly and sensitive to local cultures and storytelling, as demonstrated by ADISH's partnership with Small Talk.