The Faces of NYFW site harnesses the full power of photo-sharing social media sites to give fashion lovers everywhere a one-stop-shop for all of their New York Fashion Week goodies. It is a Ben Trovato project that allows VIP access to one of the exclusive fashion events in the world.
Not everyone could be at this coveted event, but with the likes of Twitter, Tumblr and Instagram, you could easily source artistic pictures. However, any Internet-savvy user can attest to how cumbersome it is to toggle through such social media platforms -- it would really easier if it were availible all in one search. The Faces of NYFW site does exactly that by curating all content under the correct tags (#FONYFW, #NYFW and #MBFW). Over 5,000 moments were captured and displayed in an easy-to-peruse way. The concept is on the cutting edge of how events can be digitally experienced when the physical aspect is not possible.
Imagine this platform for the Olympics in Rio. With Twitter already playing such an integral role in this year's London Olypmics, TV networks everywhere will tremble at the thought of anything like it.
VIP Fashion Week-Snapping Sites
The Faces of NYFW Site Amalgamates Twitter, Tumblr and Instagram
Trend Themes
1. Social-media Event Aggregators - Opportunity to create platforms that aggregate content from multiple social media platforms for a seamless event experience.
2. Virtual Event Experiences - Opportunity to leverage digital technology to create engaging virtual experiences for events that are physically inaccessible.
3. Participatory Event Content - Opportunity to create platforms that enable users to contribute and shape the content of large-scale events through social media.
Industry Implications
1. Fashion - Fashion industry can leverage social-media event aggregators to bring together fashion enthusiasts and create memorable virtual events.
2. Sports - Sports industry can leverage virtual event experiences and participatory event content to engage fans around the world during major sporting events.
3. Entertainment - Entertainment industry can utilize social-media event aggregators and virtual event experiences to enhance the viewing experience of major entertainment events.