Portraying the life and times of 29 year old French soldier Leon Vivien during World War I in a revolutionary and contemporary way, DDB Paris created Facebook 1914 to give the modern student a way to identify with history.
Living in war-torn Europe certainly makes for much more interesting status updates and photo-ops than the lives of the average Facebook user today. Full of conflict, drama and the desire to do good in a world ravaged by hate and destruction, the life of Leon Vivien is emotionally riveting and captivating to follow. To make it even more genuine, DDB Paris includes conversations amongst peers and comments from the Leon’s pregnant wife left on the homefront.
The Facebook 1914 project is updated regularly, providing an interesting mode for time period study.
Soldier Social Media Stories
DDB Paris Introduces the Timeline of Battle in Facebook 1914
Trend Themes
1. Interactive Historical Narratives - Incorporating modern day technologies and platforms to present historical events in a more engaging and immersive manner.
2. Digital Storytelling - Using social media and other digital platforms to tell stories in a way that captivates and engages a younger generation of learners.
3. Living History - Bringing the past to life by presenting historical events through the eyes of someone who experienced them, making it more relatable and relevant to today's audience.
Industry Implications
1. Education - Innovative ways of delivering educational content and engaging students through interactive and immersive historical narratives.
2. Media - The use of social media and other digital platforms to tell stories in a more engaging way, creating new opportunities for media companies to produce and distribute content.
3. Tourism - Using living history to create more immersive experiences for tourists, allowing them to better understand and appreciate the locations they are visiting.