Facebook has recently added two new professional certifications to its Facebook Career Programs: 'Spark Augmented Reality Creator' and 'Marketing Analytics.' First launched in July 2021, Facebook Career Programs allows job seekers to partake in accredited, specialty training courses.
The launch of the 'Spark AR Creator Professional Certification' points to Facebook's broader metaverse-related plans as it aims to provide specialized training for already advanced-level AR creators. As a result, creators who participate in the program will receive a badge symbolizing their proficiency with Spark AR, Facebook's own AR studio tool.
While the badge will certainly provide these creators with a career boost, the program appears to be doubling as an opportunity for Facebook to headhunt and streamline top AR talent -- a known priority for the company considering its massive metaverse ambitions.
Branded AR Creator Courses
Facebook Launched Certification Programs Geared Towards the Metaverse
Trend Themes
1. AR Creator Certifications - Facebook's recent launch of AR creator certifications shows a trend towards specialized training and recognition for advanced-level AR creators.
2. Metaverse Workforce Development - The launch of Facebook's career programs geared towards the metaverse suggests a trend towards developing a workforce with specialized skills for the metaverse.
3. Corporate Upskilling Programs - Facebook Career Programs reflects a trend towards corporate upskilling programs that provide job seekers with accredited, specialty training courses.
Industry Implications
1. Tech - The launch of AR creator certifications highlights a disruptive innovation opportunity in the tech industry for specialized training in the metaverse.
2. Advertising - The Spark AR Creator Professional Certification presents a disruptive innovation opportunity for advertising companies to better develop AR experiences and streamline top talent.
3. Education - The trend towards corporate upskilling programs can disrupt the education industry and potentially replace traditional forms of higher education with more targeted training.