Different types of brick-and-mortar shops are in the process of being continually reinvented to better meet the needs of the modern consumer—but innovation is simply not addressed with some shops, including craft and fabric stores. To set itself apart in this regard, Jo-Ann Fabrics recently refreshed its name and store design, introducing consumers to a completely new experience with 'Joann,' which emphasizes that the store has the potential to satisfy a variety of non-fabric needs as well. In new stores, consumers can visit different sections like 'Knit It' and the 'Bloom Room' for faux flower products.
Joann also acquired Creativebug, which is touted as a "Netflix for DIY" that will help customers learn from classes and tutorials. A new app and technology has also been integrated into the new experience, giving customers the chance to easily share ideas, finished products, browse for inspiration and access discounts.
Modernized Fabric Stores
'Joann' is a Newly Rebranded Contemporary Craft and Fabric Store
Trend Themes
1. Craft Store Rebranding - Craft and fabric stores are transforming and rebranding to better meet the needs of modern consumers.
2. Incorporating Technology Into Brick-and-mortar Stores - More brick-and-mortar stores are integrating technology to enhance the in-store shopping experience and increase customer engagement.
3. DIY Learning Platforms - Platforms like Creativebug are providing customers with on-demand access to DIY classes and tutorials, disrupting the traditional craft education industry.
Industry Implications
1. Craft and Fabric Stores - Craft and fabric stores are being disrupted by rebranding and incorporating non-fabric products to appeal to a wider customer base.
2. Retail Technology - The integration of technology in brick-and-mortar stores offers opportunities for the retail technology industry to develop innovative solutions that increase customer engagement.
3. DIY Education - Platforms like Creativebug are disrupting the traditional craft education industry by offering on-demand, flexible learning opportunities for customers.