Art Director Fabio Obando and illustrator Miguel Membreño worked together to create three sobering Volkswagen ads featuring superheroes who have all gotten behind the wheel while drunk.
Aptly titled Drunk Superheroes, the ads depict iconic DC and Marvel characters in the horrific aftermath of vehicle collisions. Superman is ejected halfway through his windshield, Wolverine is thrown through his passenger window, and the Hulk is lying dead beneath his car. Each Volkswagen ad is accompanied by the tagline: "Don't let your ego drive you. If you drink don't drive."
With Drunk Superheroes, Fabio Obando and Miguel Membreño take aim at the subset of drunk drivers who, though drunk, feel like they're still capable of driving due to their egos and sense of invincibility.
Drunk Driving Superhero Ads
Fabio Obando's Ads Feature Intoxicated Superheroes Behind the Wheel
Trend Themes
1. Drunk Driving Awareness - Opportunities exist for creating innovative campaigns and educational programs to raise awareness about the dangers of drunk driving.
2. Superhero Marketing - Disruptive innovation opportunities abound in using superheroes as a compelling and relatable way to deliver important social messages.
3. Graphic Illustration in Advertising - Incorporating eye-catching illustrations can capture audience attention and effectively communicate important messages in advertising campaigns.
Industry Implications
1. Automotive - The automotive industry can explore developing technology and features that help prevent drunk driving incidents.
2. Advertising - The advertising industry can find creative ways to incorporate powerful messages about social issues in their campaigns.
3. Entertainment - The entertainment industry can collaborate with brands to create engaging superhero-driven content that delivers positive social messages.