FabFitFun members who receive the upcoming FabFitFun Winter Box will get not just a box filled with eight to 10 full-sized premium products from categories like beauty, home, fitness and wellness. As well as receiving a selection of goods valued at over $200, members will find a Snapcode within the Winter Box that can be used to pass on a discount to friends on Snapchat.
The Snapcode within the FabFitFun Winter Box provides access to an exclusive offer that lets Snapchat users share a $10 discount with friends who want to try their first subscription box from the brand. The Snapcode can be found within the top or inside cover of the product packaging and once scanned with a mobile device, it reveals an augmented reality experience for the referral code.
Discount-Sharing Lifestyle Subscriptions
The FabFitFun Winter Box Includes a Snapcode
Trend Themes
1. Discount-sharing Lifestyle Subscriptions - Snapchat partnerships with subscription box brands to offer exclusive discounts to users' friends through unique codes.
2. AR Referral Codes - Integration of augmented reality experiences within packaging to enhance referral code sharing and engagement.
3. Personalized Subscription Boxes - Offering curated subscription boxes with full-sized premium products tailored to individual preferences and interests.
Industry Implications
1. Subscription Box Industry - Opportunity to collaborate with social media platforms and enhance customer referral programs through exclusive discount codes.
2. Augmented Reality Industry - Creating interactive augmented reality experiences within packaging to boost engagement and increase brand awareness.
3. Personalized Retail Industry - Utilizing personalized data and preferences to curate subscription boxes with full-sized premium products that cater to individual consumer needs.