At the Cannes Lions Festival, the 'Pinterest Box' was announced as a new limited-edition offering from FabFitFun and Pinterest. The full-sized products included in the box will be a reflection of the Pinterest 100 report and some of the top searches on the platform—like cleansing oils, lip tints and haircare products to game night essentials and more.
While the contents of the box are valued at more than $200, the box will be sold to consumers for just $49.99, with existing FabFitFun subscribers also able to get the Pinterest Box as part of their annual membership.
Although the limited-edition Pinterest Box is expected to quickly sell out, FabFitFun's Katie Rosen Kitchens hopes that the curated box filled with of-the-moment items will make a return with the next Pinterest 100 report.
Collaborative Subscription Boxes
FabFitFun and Pinterest Teamed Up for a Limited-Edition Box
Trend Themes
1. Collaborative Subscription Boxes - The partnership between FabFitFun and Pinterest demonstrates the trend of collaborating to create curated subscription boxes.
2. Influencer Endorsements - The Pinterest Box features products endorsed by influencers and reflects the trend of leveraging influencer partnerships in subscription box offerings.
3. Data-driven Curation - The Pinterest 100 report influences the contents of the box, highlighting the trend of using data-driven insights for curating subscription box products.
Industry Implications
1. Subscription Box Industry - The collaborative Pinterest Box showcases the disruptive innovation opportunities in the subscription box industry.
2. E-commerce Industry - The partnership between FabFitFun and Pinterest opens up opportunities for disruptive innovation in the e-commerce industry through curated subscription boxes.
3. Influencer Marketing Industry - The presence of influencer-endorsed products in the Pinterest Box highlights the disruptive innovation opportunities in the influencer marketing industry within the subscription box space.