'Bruce Schetta,' 'Ray Sinbread' and 'Chris P. Bacon' are a few of the humorously named hues that can be found in an eyeshadow color palette from theBalm that's aptly called 'theBalm Appétit.' The food-centric makeup palette features a total of nine eyeshadow colors, which promise "a balanced diet of talc-free textures, including mattes, shimmers and foils" to satisfy all cravings. To further accent the fun food theme of the makeup palette, the brand created a packaging design that includes a die-cut flap that spells: "Eat Ur Heart Out."
The quirky cosmetic palette also adopts a retro style, complete with images of male characters to match the names of each unusual eyeshadow name.
Other standout makeup palettes from theBalm include Highlite 'N Con Tour, which adopts a concert theme and the travel-themed theBalm Voyage set.
Foodie-Inspired Eyeshadow Palettes
theBalm's Eyeshadow Color Palette Features Mouthwatering Hues
Trend Themes
1. Food-inspired Makeup - The rise of foodie-inspired eyeshadow palettes presents an opportunity for cosmetic companies to tap into the popularity of food culture and offer consumers a unique and playful way to express themselves through makeup.
2. Retro-inspired Packaging - The trend of retro-themed packaging offers an opportunity for cosmetic brands to create nostalgic and visually appealing products that resonate with consumers seeking a sense of nostalgia and vintage vibes.
3. Themed Makeup Collections - The popularity of themed makeup collections, such as concert-themed and travel-themed palettes, highlights the opportunity for cosmetic companies to cater to consumers who are looking for unique and curated cosmetic options that align with their interests.
Industry Implications
1. Cosmetics - The rise of foodie-inspired eyeshadow palettes presents an opportunity for the cosmetics industry to create innovative and fun makeup products that resonate with consumers and stand out in a crowded market.
2. Packaging - The trend of retro-themed packaging offers an opportunity for the packaging industry to create visually appealing and nostalgic packaging designs for cosmetic products, tapping into the consumer desire for unique and aesthetically pleasing packaging.
3. Fashion - Themed makeup collections, such as concert-themed and travel-themed palettes, provide an opportunity for the fashion industry to collaborate with cosmetic brands and create cohesive and themed cosmetic collections that align with their fashion lines.