Nike's Hindsight glasses are designed to help athletes like joggers and cyclists extend their peripheral vision. The idea is to enable the wearer to see objects behind him without having to look backwards.
Fresnel lenses are used on the side of the eyewear to provide a greater field of view than 180â°, the normal human limit. 25â° of field of view are added on both sides using the lenses.
Implications - As the capacity of technology continues to evolve and advance, consumers today are pushing for businesses and companies to provide them with high-performance products for a wide array of activities. Businesses that are capable of improving the experience of a consumer during a particular venture through technology will see big returns in today's tech-obsessed culture.
Rearview Glasses
Nike Hindsight Extends Peripheral Vision
Trend Themes
1. Peripheral Vision Glasses - Opportunity for businesses to innovate and offer improved peripheral vision glasses for athletes and other activities
2. Fresnel Lens Technology - Opportunity for companies to capitalize on the use of fresnel lenses in eyewear to provide a greater field of view
3. Sport-specific Eyewear - Opportunity for sports equipment companies to develop sport-specific eyewear to enhance the experience of athletes
Industry Implications
1. Eyewear - Opportunity for eyewear companies to develop and offer peripheral vision glasses with fresnel lens technology
2. Sporting Goods - Opportunity for sporting goods companies to develop sport-specific eyewear with enhanced technology for athletes
3. Technology - Opportunity for technology companies to innovate and develop new solutions for enhancing athletes' visual experience with fresnel lens technology