For the longest time, beauty consumers have come to know that a brush-like felt eyeliner tip offers one of the best ways to precisely apply the liquid cosmetic to the eyelids—however, MAC Cosmetics believes that there is a better way. MAC is launching an entirely retooled eyeliner wand with what consumers are calling a "pizza cutter" shape. True to this description, the wand features a wheel that rolls in a straight line to help glide the product on in an even, fluid motion.
While the details of this new MAC Cosmetic product are yet to be finalized, it has been confirmed that the liner will be offered in at least three different shades.
Considering that many women struggle to put on eyeliner—an unforgiving, darkly pigmented product—evenly, this tool could revolutionize the way this type of makeup, and others, are applied.
Wheel-Like Eyeliner Applicators
MAC Cosmetics' Newest Eyeliner Tip Resembles a Pizza Cutter
Trend Themes
1. Wheel-like Eyeliner Applicators - A new trend in the beauty industry, wheel-like eyeliner applicators offer a more precise and even application of liquid eyeliner.
2. Retooled Eyeliner Wands - The development of retooled eyeliner wands with a 'pizza cutter' shape presents disruptive innovation opportunities in the cosmetics industry.
3. Revolutionizing Makeup Application - The introduction of innovative eyeliner tools like the wheel-like applicator has the potential to revolutionize the way makeup, particularly eyeliner, is applied.
Industry Implications
1. Beauty Industry - The beauty industry can explore and embrace the trend of wheel-like eyeliner applicators to improve the precision and ease of liquid eyeliner application.
2. Cosmetics Industry - The cosmetics industry can capitalize on the retooled eyeliner wands with 'pizza cutter' shape to offer customers a more innovative and efficient way to apply eyeliner.
3. Makeup Industry - The makeup industry can seize the opportunity to revolutionize the application of makeup by incorporating wheel-like eyeliner applicators and other innovative tools.