To call Jeremy Scott and adidas' newest collaboration eye-catching sneakers would be an understatement. The eccentric designer has long been known for whimsical designs, but this latest release is playfully contradictory.
The 'JS Wing 3.0' shoes are winged-camouflage sneakers with part of the wings extending past the shoe. The sneaker is structurally complex and multi-layered, acting more of a style-piece than a traditional running shoe.
The 'JS Wing 3.0' is also available in other colorways, but camo seems to be the most prominent design being promoted. The camo pattern is also a more modern and graphic version of the classic print, with bright greens and oranges to match this shoe's upcoming Autumn release in early November.
Winged Camo-Printed Shoes
Jeremy Scott Has Released His Most Eye-Catching Sneaker
Trend Themes
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2. Structurally-complex Shoes - Opportunity in the shoe industry to develop more intricate shoe designs that prioritize style over traditional function.
3. Modernized Camo Print - Opportunity in the fashion industry to update and modernize classic prints for contemporary consumer tastes.
Industry Implications
1. Footwear - The footwear industry has an opportunity to create eye-catching and unconventional shoes that prioritize style over function.
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3. Art/design - The art and design industry has an opportunity to push boundaries and collaborate with companies to create more unconventional and visually impactful products like the 'JS Wing 3.0' shoes.