Hailing from Halifax, Nova Scotia, Extreme Group has always been an agency for coming up with clever PSAs. Its latest social responsibility campaign is for a new project launched called '15 and Falling.'
'15 and Falling' is a project that states that less than 15 percent of teens smoke; the ads by Extreme Group make you really notice that statistic. In this featured 30-second spot, a teen is trying to blow a "blue angel" but fails when no one has a lighter on hand.
Flatulent Anti-Smoking Campaigns
Extreme Group PSA Asks the Question, "Who Smokes?"
Trend Themes
1. Youth Smoking Prevention - Opportunity for creative anti-smoking campaigns targeting teens to raise awareness about the low prevalence of smoking among youth.
2. Social Responsibility Advertising - Potential for innovative PSA campaigns to educate and engage the public on important social issues like smoking.
3. Interactive Public Service Ads - Disruptive innovation opportunity to create interactive PSAs that encourage viewer participation and provoke a meaningful response.
Industry Implications
1. Advertising - Advertising agencies can explore new ways to leverage creative strategies and technologies for impactful social responsibility campaigns.
2. Health and Wellness - Health organizations and wellness brands can collaborate with advertising agencies to develop compelling anti-smoking campaigns targeting young audiences.
3. Entertainment - Entertainment industry can contribute by incorporating anti-smoking messages into popular media like movies, TV shows, and music to influence youth behavior.