As Milan Fashion Week comes to a close, a new eCommerce platform has emerged to help consumers celebrate and support all-things Italian fashion - from emerging to established designers.
The New Normal had a massive impact on Fashion Weeks this year, but that didn't stop Italian designers from showing off their most glamorous and extravagant collections. This dedication marks the perfect time for EXTRAITASTYLE to launch. EXTRAITASTYLE, which is an acronym for Extraordinary Italian Style, will celebrate and promote the country's best and most stylish brands. Unlike other online stores, this one takes a more artistic approach, relying on storytelling, animation and social media integration to attract and engage its consumers.
The platform is set to launch soon.
Italian Fashion Websites
EXTRAITASTYLE will Celebrate Emerging and Established Designers
Trend Themes
1. Italian Fashion Ecommerce - The launch of EXTRAITASTYLE highlights a trend towards online platforms that celebrate and promote Italian fashion brands, creating opportunities for more niche eCommerce platforms to emerge.
2. Artistic Approach to Online Fashion Retail - EXTRAITASTYLE's reliance on storytelling, animation, and social media integration to engage consumers presents an opportunity for other eCommerce platforms to differentiate themselves with a more artistic and creative approach.
3. Virtual Fashion Week Promotion - The use of online platforms to promote and showcase fashion collections during Fashion Weeks suggests there is an opportunity for more virtual promotions and experiences to be created, giving designers more visibility and accessibility to a wider audience.
Industry Implications
1. Ecommerce - The launch of EXTRAITASTYLE highlights a trend towards eCommerce platforms that cater to niche and increasingly specific markets, creating opportunities for new online stores and marketplaces to emerge.
2. Fashion - EXTRAITASTYLE's artistic and creative approach to promoting Italian fashion brands emphasizes the importance of storytelling and unique branding in the fashion industry.
3. Marketing and Advertising - The use of online platforms to promote Fashion Weeks and collections suggests that marketing and advertising agencies can capitalize on the shift to virtual experiences and create more innovative campaigns for their clients in the fashion industry.