Step aside, evoo, and make room for egoo--extra green olive oil. In a world that has grown increasingly eco-conscious, it’s no surprise that businesses are beginning to reevaluate their emissions. Italian olive oil producer Monte Vibiano is promising a "360-Degree Green Revolution" by cutting their carbon emissions to zero by the end of 2009.
According to GlobalPost, Monte Vibiano will be the first agribusiness in Italy to be free of carbon emissions. CEO Lorenzo Fasola Bologna has plans to implement an array of eco-friendly innovations, from solar panels and electric charging stations to organic fertilizers and biodiesel produced directly at the farm.
"Green to us means everything," Fasola told GlobalPost. "We live in a place that is probably the same way it was 3,000 years ago."
Eco-Friendly Olive Farms
Monte Vibiano Will Be First Carbon-Free Agribusiness in Italy
Trend Themes
1. Egoo Production - Monte Vibiano's egoo extra green olive oil is an example of how companies can differentiate themselves in the market by producing eco-friendly products and services.
2. Carbon-free Agriculture - The push for zero carbon emissions in agriculture, as demonstrated by Monte Vibiano, represents an opportunity for companies to develop innovative solutions that reduce the environmental impact of farming.
3. Eco-friendly Innovations - Monte Vibiano's use of solar panels, electric charging stations, organic fertilizers, and biodiesel production provides an example of how companies can develop new technologies and processes to minimize their carbon footprint.
Industry Implications
1. Agriculture - Agricultural companies have the opportunity to reduce their carbon emissions and improve their environmental credentials through the adoption of sustainable farming practices.
2. Renewable Energy - The use of renewable energy sources, such as solar power, to reduce carbon emissions presents a significant opportunity for renewable energy companies to expand their operations.
3. Green Chemicals - Companies in the chemical industry can develop eco-friendly products, such as organic fertilizers, that provide sustainable solutions to the agriculture industry's environmental challenges.