New York-based boutique Extra Butter recently teamed up with German sportswear company Adidas to create the 'Vanguard' sneaker collection. This two-piece collection features funky sneakers that challenge style as well as the outdoors.
The 'Vanguard' collection includes a pair of Adidas ZX Flux as well as the ZX Trail Mids. Each pair of Adidas footwear has been designed to exhibit the Extra Butter flair with hints of aquatic and campground themes. While the ZX Fluxs offer a feisty jaguar print with a glow-in-the-dark heel accent, the ZX Trail Mids' display a novelty whistle and canvas textured fabric.
Extra Butter and Adidas will be releasing 100 pairs of each shoe when the online release of the collection begins on September 7, 2015.
Rugged Co-Branded Sneakers
Extra Butter x Adidas Originals' Vanguard Line is Durable and Stylish
Trend Themes
1. Co-branded Sneakers - Opportunity for brands to collaborate and create unique designs that cater to specific target markets.
2. Durable Fashion - Growing demand for fashion items that are both stylish and long-lasting, appealing to consumers looking for high-quality products.
3. Theme-inspired Design - Designing products that incorporate specific themes or inspirations to create a unique and standout item in the market.
Industry Implications
1. Fashion Retail - Chance for retailers to partner with brands and offer exclusive co-branded products to attract customers and increase sales.
2. Sportswear - Sportswear companies can collaborate with lifestyle brands to create innovative sneaker collections that cater to the needs of outdoor enthusiasts.
3. Experiential Marketing - Using themed and limited-edition products to create unique and memorable experiences for customers, driving brand loyalty and awareness.