Barton Perreira and Fear of God work in collaboration to launch their second optical collection of eyewear dubbed the Extension of 7th Energy: FGBP.2021. The capsule is designed in visual alignment with Fear of God's recognizable natural earthy tones with the classic rectangular frames made from acetate materials in two gradient tonal washes.
Both are made with a light palette and feature two different fits with Matte Sand and Matte Taupe. Designer Patty Perreira talks about the capsule, "It’s an honor to continue to collaborate and create beautiful eyewear with Fear of God as we introduce new colors to our FGBP frame [...] Fear of God brings a modern twist to our classic optical while still embracing our craftsmanship."
Matte Framed Collaborative Eyewear
The Extension of 7th Energy: FGBP.2021 is Officially Launched
Trend Themes
1. Collaborative Eyewear - The trend of collaboration between fashion brands to create unique eyewear collections presents an opportunity for disruptive innovation in the eyewear industry.
2. Matte Finished Eyewear - The trend of matte finished eyewear can create opportunities for brands to differentiate their product offerings from traditional shiny eyewear and stand out in the market.
3. Natural Earthy Tones - The trend of using natural earthy tones in eyewear presents an opportunity for brands to create eco-friendly and sustainable eyewear collections.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the trend of collaborative eyewear to create unique and memorable collections with added value for their customers.
2. Eyewear Industry - The eyewear industry can use the trend of matte finished eyewear to create innovative and unique products that stand out in the market and appeal to consumers looking for something different.
3. Sustainable Fashion Industry - The sustainable fashion industry can use the trend of natural earthy tones in eyewear to create eco-friendly and sustainable eyewear collections that appeal to consumers looking for environmentally conscious options.