Looking chic and ready for summer, models Magdalena Frackowiak and Jourdan Dunn star in the latest Express Spring/Summer 2014 ad campaign.
The stunning models look comfortable and casually sophisticated in the best spring looks to don when it starts to get warm.
The Express Spring/Summer 2014 'Own The Moment' ad campaign has the models posing in the latest collection, which features urban styles and stylish cuts that are bound to be staples in every woman's summer wardrobe. It also doesn't hurt that they have the blonde bombshell Frackowiak fronting the brand's latest campaign -- with her as the new face, sales are bound to explode.
So if you're ready to rock a simple yet sophisticated all-white look a la Dunn and Frackowiak, make sure you check out the collection.
Chic Streetwise Summer Lookbooks
Jourdan Dunn Stuns in the Express Spring/Summer 2014 Ad Campaign
Trend Themes
1. Urban Styles - There is an opportunity for brands to innovate and disrupt the urban fashion market by creating unique and stylish urban looks for the summer.
2. Sophisticated Cuts - There is potential for disruptive innovation in the fashion industry by creating fashion collections with sophisticated cuts that appeal to women's desire for elegance and style.
3. All-white Look - There is an opportunity for retailers to innovate and disrupt the fashion market by offering a variety of all-white fashion pieces that are simple yet sophisticated for the summer season.
Industry Implications
1. Fashion - The fashion industry can benefit from disruptive innovations in urban styles, sophisticated cuts, and all-white looks for the summer season.
2. Retail - The retail industry can seize the disruptive innovation opportunities presented by urban styles, sophisticated cuts, and all-white looks by offering these fashion trends to customers.
3. Advertising - The advertising industry can leverage the appeal of urban styles, sophisticated cuts, and all-white looks by showcasing these trends in their campaigns to attract customers and increase sales.