Featherlight Exploration Outerwear

The Mountain Hardwear Exposure/2 Gore-Tex Pro LT is Protective

The Mountain Hardwear Exposure/2 Gore-Tex Pro LT Jacket is a protective piece of outerwear that is focused on providing immersive support for wearers, while also working to keep things as light as possible.

The jacket features an intentionally stripped down version of the original style in a bid to shed excess weight and put a focus on a featherlight profile. The jacket thus weighs in at 59 grams less than the previous version, while still delivering impressive waterproof and breathable capabilities.

The Mountain Hardwear Exposure/2 Gore-Tex Pro LT Jacket has an adjustable hood to make it compatible for wear with a helmet and is also equipped with a series of oversized interior pockets that will drastically enhance storage for keeping essentials on hand.
Trend Themes
1. Featherlight Outerwear - Developing lightweight, protective apparel that enhances the wearer's experience presents disruptive innovation opportunities in the outdoor apparel industry.
2. Sustainability in Performance Apparel - There is potential for disruptive innovation in using sustainable materials and construction techniques in the production of protective outerwear.
3. Smart Outerwear - Integrating technology in outerwear such as pockets designed specifically for electronic devices presents innovative opportunities to cater to the needs of consumers who want to remain connected on-the-go.
Industry Implications
1. Outdoor Apparel - Incorporating emerging technologies and sustainable materials in the development of jackets and other outdoor gear presents opportunities for disruptive innovation in outdoor apparel.
2. Sports Equipment - Collaborating with outdoor apparel companies to develop lightweight protective gear for athletes presents opportunity for disruptive innovation in the sports equipment industry.
3. Travel Accessories - Designing travel accessories that are functional, lightweight, and easy to store, such as compact storage bags for lightweight outerwear, presents opportunities for disruptive innovation in the travel accessory industry.

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