Mecca is a new expansive beauty retailer in Sydney, Australia that launched virtually due to the COVID-19 pandemic and its associated restrictions. The megastore is reminiscent of a wonderland for beauty enthusiasts and will feature 200 companies, as well as a Makeup Lab. Consumers can book private services there for themselves and their friends. Moreover, Mecca will also welcome various workshops from cult brands like Drunk Elephant.
"Envisioned as not just a retail store but an experience," Mecca also places an emphasis on spotlighting local talent. In order to do so, the expansive beauty retailer has launched an artist-in-residence program. Jewelry designer Sarah & Sebastian will be the first to take advantage of this program and will be there until February 2020.
Expansive Beauty Retailers
Mecca Gives Consumer Access to 200 Brands and an Artist-in-Residence
Trend Themes
1. Virtualized Retail - As seen in Mecca's launch, virtual retail can be just as effective as physical stores, opening up opportunities for remote shopping and innovative online shopping experiences.
2. Expanded Product Offerings - Expanding product offerings beyond the typical can create a competitive edge and provide customers with unique choices they may not have access to elsewhere.
3. Local Artisan Collaborations - Collaborating with local artists and brands can add a personal touch to the shopping experience and provide a platform for emerging talent.
Industry Implications
1. Beauty Retail - In response to the COVID-19 pandemic, beauty retailers can stand to benefit from expanded virtual or remote shopping options to adapt to customers' changing needs.
2. Event Planning - Introducing private services and workshops can add value to the retail experience and create opportunities for event planners and workshop leaders to partner with retailers.
3. Jewelry Design - Partnering with local artisans can increase visibility and sales for their unique products, creating opportunities for jewelry designers to collaborate with retailers.