Elderly Customer-Reserved Retail Zones

JD announced a new initiative that will involve the reservation of exclusive service zones for elderly customers at its offline store locations. With this motion, JD is aiming to "make people's lives even more convenient and comfortable." Continuing on this notion, Jun Liu, the head of JD Home Appliance stores, stated that many elderly people "may have been isolated from many life scenarios due to the difficulties of using intelligent technology," implying that elderly customers still prefer to shop in-stores and have close proximity shopping interactions.

These exclusive service zones will ensure that elderly customers do not have to spend a large amount of time waiting for staff to assist them. There will always be trained staff ready to help with any questions or concerns surrounding the company's products. One benefit of these service zones is the staff's ability to train these customers on how to use intelligent products such as home appliances, which now largely integrate touch screens, and to navigate online payments and subscription services related to these products.