While many people associate summer with steamy hot romances -- or at least fantasize about them -- Ewa Adriana Szumowska's photography takes a different stance by capturing seemingly-single ladies. This shoot appropriately pays special attention to the outdoors, as summer is the time for outdoor-living.
Ewa Adriana Szumowska has a marvelous attention to scenery, as she elegantly poses her muses against stunning backdrops that highlight everything majestic about nature. From dockside damsels to forbidden forest females, this photographic set has everything nature lovers will adore.
Implications - Summer is a time of outdoor-loving, and thus, product campaigns and marketing promotions that are released during this time should heavily focus on nature and the outdoors. Through utilizing natural surroundings companies can appeal to the soft-spots consumers have for the environment during the warmer months of the year.
Lonesome Lake Captures
Ewa Adriana Szumowska's Photography Features Ladies Longing for Love
Trend Themes
1. Summer Solitude - Photography and marketing materials that capture the essence of solitude during summer present unique opportunities for companies to appeal to consumers during this season.
2. Nature as a Muse - Utilizing nature as a backdrop in art and advertising can spark interest in environmentally-conscious consumers and showcase the beauty of the outdoors.
3. Outdoor Escapes - Promotions that highlight outdoor activities and adventures during the summer months can provide opportunities for companies to capitalize on the love for nature and the outdoors.
Industry Implications
1. Photography - There is an opportunity for photographers to experiment and showcase the beauty of the outdoors during the summer months when people are more outdoorsy.
2. Outdoor Recreation - Companies that facilitate outdoor activities such as camping, hiking, and water sports can create targeted campaigns for the summer season to increase participation and sales.
3. Eco-friendly Products - With the increased focus on the environment during the summer, companies that offer eco-friendly products can leverage this trend to increase sales and brand awareness.