The Toufayan Bakeries Everything Wraps have been unveiled by the brand at The International Dairy Deli Bakery Association (IDDBA) show to offer consumers a way to enhance their favorite recipes.
The new wraps are hearth-baked and crafted with a premium blend of ingredients including onion, garlic, sesame seeds, poppy seeds and just the right amount of salt. The wraps are naturally free from trans-fat and cholesterol, while still maintaining a convenient profile that's inherently versatile. The Toufayan Bakeries Everything Wraps were introduced by the brand along with three additional products including the Brioche Buns, Madeleines and Pita Chips.
Director of Marketing and Sales at Toufayan Bakeries Karen Toufayan spoke on the new releases saying, "Each year we continue to innovate and release new products, and we’re excited to launch four new items at this year’s IDDBA show. We’re using old world recipes and the best ingredients to create trending, delicious products that consumers crave."
Hearth-Baked Bread Wraps
The Toufayan Bakeries Everything Wraps are Expertly Seasoned
Trend Themes
1. Hearth-baked Wraps - Opportunity for disruptive innovation in the wrap industry by offering hearth-baked wraps with premium ingredients.
2. Seasoned Wraps - Opportunity for disruptive innovation in the seasoning industry by offering expertly seasoned wraps with unique flavor profiles.
3. Convenient and Versatile Wraps - Opportunity for disruptive innovation in the convenience food industry by offering naturally free from trans-fat and cholesterol wraps that are still versatile for various recipes.
Industry Implications
1. Bakery - Opportunity for disruptive innovation in the bakery industry by introducing new bread wrap flavors and premium ingredients.
2. Seasoning - Opportunity for disruptive innovation in the seasoning industry by developing unique and flavorful wraps for consumers.
3. Convenience Food - Opportunity for disruptive innovation in the convenience food industry by creating healthier and versatile wrap options for consumers seeking convenient meal solutions.