Carhartt WIP pokes fun at the turmoils that came with this year with the launch of the Everything is Awful collection full of graphic streetwear designs. This year marks a plethora of events that came at an expense for many at a global scale. The workwear brand plays into some dark humor with the capsule full of wearables and gadgets.
The designs are spotlighted by a new animated graphic that accents every item. It is a cartoon character that holds a coffee cup and a Carhartt bucket hat reading a newspaper. The tees come in the monochromatic options of black and white as the character is done in either red or purple. The rest of the capsule includes a travel mud and a general mug.
Turmoil-Themed Graphic Streetwear
Carhartt WIP Launches the Everything is Awful Collection
Trend Themes
1. Humor-themed Graphic Streetwear - The Everything is Awful collection by Carhartt WIP capitalizes on dark humor with its graphic streetwear designs.
2. Animated Graphic Accents - Carhartt WIP's new animated graphic character adds a unique touch to each item in the collection, creating disruptive innovation opportunities in the graphic design industry.
3. Monochromatic Apparel Options - The black and white tees in the Everything is Awful collection offer consumers a stylish and versatile choice, creating disruptive innovation opportunities in the fashion retail industry.
Industry Implications
1. Fashion Retail - The Everything is Awful collection by Carhartt WIP presents disruptive innovation opportunities in the fashion retail industry through its humor-themed graphic streetwear designs.
2. Graphic Design - Carhartt WIP's animated graphic accents in the Everything is Awful collection create disruptive innovation opportunities in the graphic design industry.
3. Home Goods - The addition of a travel mug and general mug in the Everything is Awful collection by Carhartt WIP offers disruptive innovation opportunities in the home goods industry.