Bluebella’s Everyday collection provides the perfect blend of style, comfort, and sustainability with its range of underwear sets. The collection offers a variety of bras and bralettes that cater to everyday needs, featuring soft and underwired options designed to create flattering and smooth silhouettes under daily separates. The matching thongs and panties add versatility to the styling of the sets.
The Lulu, Mabel, Tori, and Lilia green sets are crafted from responsibly sourced, bamboo-derived, or recycled fabrics, providing eco-friendly options for those who value sustainability. The collection caters to different preferences and styles, with the bold branding of the Lulu, Mabel, and Cora sets catering to fans of relaxed athleisure looks, while the romantic lace of the Tori set appeals to those who prefer a more feminine touch.
The Everyday range is primarily realized in classic monochrome hues, lending a sports-luxe feel to the sets, but the charming pale pink Tori and the vibrantly green Lilia offer a stylish alternative for color lovers. Prices for the collection start at $20 for panties, $44 for bras, and $64 for sets, making it an affordable choice for refreshing your capsule underwear wardrobe.
Everyday Underwear Sets
This Collections Offers Matching Underwear with Comfort and Style
Trend Themes
1. Sustainability-focused Apparel - Opportunity for new or existing brands to create sustainable apparel in the undergarment industry, catering to the environmentally conscious consumer.
2. Versatile Underwear Set Options - There is a demand for underwear sets that can cater to different preferences and styles, providing an opportunity to create versatile sets that can appeal to a wider audience.
3. Affordable Capsule Underwear Wardrobe - There is an opportunity to provide consumers with an affordable yet stylish range of underwear sets that enable them to build their own capsule wardrobe.
Industry Implications
1. Sustainable Fashion Industry - Existing brands can focus on creating sustainable options in undergarment collections, while new startups can explore creating a brand solely based on sustainability.
2. Athletic Apparel Industry - Brands can incorporate bold branding in undergarment sets to cater to fans of relaxed athleisure looks.
3. Lingerie Industry - Entrepreneurs can explore catering to consumers who prefer feminine touches in their undergarment set designs through exploring sets that feature romantic lace detailing.