Everyday Carry is a crowdsourced photoblog dedicated to documenting the essential items that people carry in their pockets. The blog gives a good insight into the lives of people around the world. Surprisingly, almost everyone carries a knife or two.
The premise of Everyday Carry may sound boring to some, but it is actually pretty fascinating to see how people's essential everyday items compare to your own. As I mentioned before, a lot of people carry knives, but even more seem to not carry a cell phone or iPhone. I guess these gadgets aren't deemed "essential," which makes a ton of sense when you consider that an iPod in its working state can't be used to cut things or defend yourself with.
Documenting Daily Essentials
Everyday Carry Showcases What People Put Into Their Pockets
Trend Themes
1. Crowdsourced Documentation - Opportunity to create platforms or apps that allow people to share and document their daily essentials in a crowdsourced manner, providing valuable insights and comparisons.
2. Personal Everyday Essentials - Opportunity to develop customizable everyday essentials kits or subscription services that cater to individual preferences and needs.
3. Reimagining Essential Items - Opportunity to innovate and create new essential items that serve multiple purposes or solve specific everyday problems.
Industry Implications
1. Social Networking - Opportunity for social networking platforms to introduce features that allow users to easily share and discuss their everyday essentials.
2. E-commerce - Opportunity for online retailers to curate and offer personalized everyday carry products and kits.
3. Product Design - Opportunity for product designers to reimagine and create innovative everyday carry items that combine style and functionality.