Fans have been indulging in Luna and Larry's premium Coconut Bliss dairy-free, soy-free, gluten-free and certified organic vegan ice cream for several years now and at Natural Products Expo West 2020, the brand will be showing off its new and affordable line called Everyday Bliss. This new product line gave Coconut Bliss the chance to work with other ingredients to satisfy a lower price point—for example, the coconut base is sweetened with organic fair trade sugar in place of agave as in the core product range.
As well as being drawn to approachable plant-based frozen dessert flavors like Vanilla Brownie Swirl and Caramel Macchiato, consumers will appreciate the texture of the product, which is said to be like soft serve.
Affordable Plant-Based Desserts
The Everyday Bliss Line Works with Cost-Conscious Ingredients
Trend Themes
1. Affordable Plant-based Desserts - Opportunity for developing affordable plant-based dessert options that use cost-conscious ingredients.
2. Approachable Plant-based Flavors - Demand for plant-based frozen dessert flavors that are appealing and accessible to consumers.
3. Soft Serve Texture - Innovation opportunity to create plant-based frozen desserts with a soft serve-like texture.
Industry Implications
1. Vegan Desserts - Opportunity for the vegan dessert industry to expand into affordable plant-based options.
2. Frozen Desserts - Innovation opportunity to develop plant-based frozen desserts with approachable flavors.
3. Food Manufacturing - Opportunity for food manufacturers to create new plant-based products with soft serve-like texture.