Abercrombie Kids released the 'Everybody Collection,' its line of gender-neutral children's clothing. The collection consists of 25 different pieces that range from sweaters, outerwear, classic pieces, and accessories. The garments are focused on a theme that surrounds military and streetwear aesthetics. This theme translates through the bomber jackets, camouflage sweaters, unisex sweaters and accessories. The gender-neutral line was released on Wednesday, just in time for kids returning to school.
The main motivation behind this collection's launch is the feedback that was received by consumers. Abercrombie Kids found that both parents and their children do not wish to be confined to specific selection of styles and colors that are separated by gender. This resulted in the Everybody Collection said Stacia Andersen, the brand president of A&F states: "We are excited to offer these additional options and are looking forward to building on this initial collection for summer and the back-to-school seasons."
Gender Neutral Children's Fashion
Abercrombie Kids Released the 'Everybody Collection'
Trend Themes
1. Gender-neutral Fashion - The trend of gender-neutral fashion is disrupting traditional gender norms and offering opportunities for businesses to provide inclusive clothing options for all customers, regardless of gender.
2. Diverse Representation - The push for diversity and representation in fashion is creating opportunities for businesses to cater to a wider range of customers, including those who have been traditionally marginalized or underrepresented.
3. Inclusive Marketing - Businesses that prioritize inclusive marketing that appeals to a diverse range of customers are gaining a competitive edge and establishing themselves as leaders in the industry.
Industry Implications
1. Children's Clothing - The children's clothing industry is being disrupted by the trend of gender-neutral fashion and the demand for more diverse and inclusive options for kids.
2. Fashion Retail - The fashion retail industry needs to adapt to the growing push for diversity and inclusion, and offer clothing options that cater to a wider range of customers.
3. Marketing and Advertising - The marketing and advertising industry needs to prioritize inclusive marketing strategies that appeal to all customers, regardless of gender or identity.