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Every True Tiger Brands Launches a New 'Tiger Tracks' Ice Cream

Every True Tiger Brands unveils its latest product launch, now available at Schnucks stores. Introducing 'Tiger Tracks' ice cream, an enticing creation that features a luxurious golden vanilla ice cream base, generously studded with decadent chocolate sandwich cookies, and elegantly swirled with velvety vanilla accents. Offering a delightful sensory experience, 'Tiger Tracks' ice cream distinguishes itself from the renowned 'Tiger Stripe' ice cream produced by MU's College of Food, Agriculture, and Natural Resources.

Despite its association with the trademarked Mizzou Athletics logo and the inclusion of athletes' jerseys through a promotional partnership, it's important to note that 'Tiger Tracks' ice cream is not officially affiliated with MU.

"Jordan is such a great representative for our program," Missouri volleyball coach Dawn Sullivan said in a news release. "As a St. Louis native, how special for her to be featured on an ice cream at her hometown store."
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Industry Implications
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3. Retail & Entertainment - Retail and entertainment sectors can benefit from local celebrity partnerships to boost consumer engagement and loyalty.

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