Beauty brand owner and celebrity tattoo artist Kat Von D is continuing her monthly 'Everlasting Flash Sale' with a 48-hour promotion of the 'Bow N Arrow Set.'
The Everlasting Flash Sale enables makeup fanatics to get ahold of limited edition products for a short while, many of which are older releases that have been brought back to the enthusiasm of consumers who might have missed out on purchasing them in the past.
The Bow N Arrow Set that the Everlasting Flash Sale promotes consists of two different shades of creamy nude lipsticks, which make use of a new formula that's referred to as 'Studded Kiss.' As this will be one of the first kits to utilize the formula, the nudes are ideal for consumers who are looking to test out something new.
48-Hour Lipstick Promotions
Kat Von D's 'Everlasting Flash Sale' Features the 'Bow N Arrow Set'
Trend Themes
1. Limited Edition Promotions - Capitalizing on the enthusiasm of consumers who missed out on purchasing older releases by offering limited edition products for a short while.
2. Flash Sales - Creating excitement and urgency by offering time-limited promotions, such as Kat Von D's 'Everlasting Flash Sale'.
3. New Formula Innovation - Introducing a new formula, like the 'Studded Kiss', to offer consumers the opportunity to test out something new and innovative.
Industry Implications
1. Beauty Products - Utilizing limited edition promotions and flash sales to drive consumer excitement and boost sales in the beauty industry.
2. Makeup - Incorporating new formula innovations, such as the 'Studded Kiss', to provide makeup enthusiasts with innovative products that they can test and enjoy.
3. E-commerce - Leveraging flash sales and limited edition promotions to drive online sales and create a sense of urgency for consumers to make purchases.