Fernando Arrais from Brazil works on the ad campaigns for ‘Even’ construction showing intensity and power throughout the shots. Photographer Valério Trabanco took the photographs while Arrais did the retouching on them using his amazing talent to transform every individual photograph.
The first ad shows someone screaming in the rain where every rain droplet can be seen-frozen in focus. The illusion looks as if the person is screaming into space where the raindrops become stars within the image. There is also an image of a woman with a ying and yang separating both halves of her face. With the ruffle uniform and the intense black to white contrast, the image is mysterious and frightening.
The client ‘Even Construtora e Incorporadora S.A.’ is one of the largest developing companies in Brazil. Arrais does a great job proving with his ads that ‘Even’ construction is on top.
Dramatic Geometric Digital Campaigns
Fernando Arrais Re-Touches Photos for the ‘Even’
Trend Themes
1. Geometric Digital Campaigns - Exploring the use of geometric shapes and digital techniques in advertising campaigns.
2. Intense Photo Retouching - Utilizing photo retouching techniques to create dramatic and impactful images.
3. Mysterious Visuals - Creating visually compelling and enigmatic images through artistic photography and digital editing.
Industry Implications
1. Advertising - Opportunity for brands to create visually striking and attention-grabbing campaigns using geometric digital techniques.
2. Photography - Utilizing photo retouching skills to create captivating and impactful visuals for various purposes.
3. Construction and Real Estate - Incorporating creative and visually appealing campaigns to showcase construction and real estate projects in a unique way.