Innovative toy company Zuru sponsored a challenge video that was posted by kid's YouTube channel EvanTubeHD.
Similarly to the channel's other postings, the video features a boy and a girl who compete against one another in a fun game. This time, the two are challenged to recite difficult tongue twisters while being timed, all while the other covers them in Zuru's 'Tangle' toys -- a versatile product that can be made into pieces of jewelry, a unique sculpture, and much more. In order to make the game even more competitive, the winner gets to "slime" their opponent.
By having EvanTubeHD take part in its tongue twister challenge, Zuru increases its exposure among the parents and children who are likely to purchase its 'Tangle' toys.
Tongue-Twisting Games
EvanTubeHD & Zuru's Video Includes Difficult Words & Fun Accessories
Trend Themes
1. Challenge-based Marketing - Zuru sponsors challenge videos on kid's YouTube channels to increase exposure and promote their innovative toys.
2. Interactive Toy Experiences - Zuru's 'Tangle' toys are used in a competitive game, showcasing the versatility and fun of the product.
3. Online Influencer Collaborations - Partnering with kid's YouTube channel EvanTubeHD, Zuru reaches a wider audience and gains credibility in the toy market.
Industry Implications
1. Toy Manufacturing - Zuru utilizes innovative marketing strategies to promote their toy products and engage with their target audience.
2. Online Video Content - The collaboration between Zuru and EvanTubeHD highlights the power of influencer marketing and the importance of online video content.
3. Children's Entertainment - Zuru's challenge video with EvanTubeHD creates a fun and engaging experience for children, promoting their 'Tangle' toys as a must-have item.