Curvier Underwear Models

Eva Mendes for Calvin Klein Seductive Comfort

Eva Mendes is following her banned ads for the Calvin Klein Secret Obsession scent with delicious new ads to launch the Seductive Comfort line by Calvin Klein Underwear.

"This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads," said CK Inc. president, Tom Murry. "But this is not so much about a trend of being more curvaceous. This [bra] product is made for a curvaceous woman."

"I wear [Calvin Klein] G-strings all of the time on the red carpet and when shooting for a film because you don't see the [panty] lines," the actress said.

The Seductive Comfort campaign is photographed by Steven Meisel.


Check out more Evan Mendes hotness:
Trend Themes
1. Curvier Underwear Models - Opportunity to redefine beauty standards and promote body inclusivity in the fashion industry.
2. Body-inclusive Advertising - Opportunity for brands to showcase diverse body types and cater to a wider range of consumers.
3. Celebrity Endorsements - Opportunity for celebrities to promote body positivity and challenge traditional beauty norms.
Industry Implications
1. Fashion and Apparel - Opportunity for brands to introduce size-inclusive options and expand their customer base.
2. Advertising and Marketing - Opportunity for agencies to create campaigns that empower and inspire consumers of all body types.
3. Celebrity Brand Collaborations - Opportunity for brands and celebrities to collaborate and promote inclusive messaging through their products.

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