Perfecting the mix between preppy and modern has always been a struggle, and the Eurowoman August 2013 editorial combines the two opposing sides flawlessly.
The shoot takes place in and around a tennis court where the model, Josefine Nielsen, is shown lounging by the property. The editorial is entitled 'Lazy Days,' but there is nothing lazy about the styling that went into this spread. There was a mixture of bright colors and neutrals that were paired with both oversized sweaters as well as stomach-exposing tops. The most prominent theme throughout the spread was the pleated skirts. They added a preppy feel to the editorial which played in nicely with the tennis court backdrop. This Eurowoman August 2013 editorial was a masterpiece in how to properly combine different textures, sizes and colors.
Perfectly Preppy Tennis Editorials
The Eurowoman August 2013 Spread Masters Court-Ready Attire
Trend Themes
1. Preppy Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly preppy fashion lines to meet the growing demand for conscious consumerism.
2. Mix-and-match Styling - Disruptive innovation opportunity: Create an AI-powered fashion styling app that suggests unique and personalized combinations of colors, textures, and sizes for users to experiment with.
3. Tennis-inspired Fashion - Disruptive innovation opportunity: Introduce technologically advanced fabrics and materials in tennis-inspired fashion to enhance performance and comfort for athletes.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Develop augmented reality (AR) shopping experiences that allow customers to virtually try on preppy fashion items before making a purchase.
2. Textile Manufacturing - Disruptive innovation opportunity: Invest in research and development to create sustainable and innovative fabrics suitable for preppy fashion, combining style and environmental responsibility.
3. Sports Apparel - Disruptive innovation opportunity: Incorporate smart textile technology into tennis-inspired fashion, enabling athletes to monitor their performance and receive real-time feedback during gameplay.