Neutral Tweed Apparel

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Eurowoman August 2011 Features Timeless and Comfortable Clothes

The Euroman August 2011 collection features model Gertrude Hegelund and was shot by fashion photographer Honer Akrawi. The collection is a great and simple line of wearables for those fashion lovers out there that are looking for something warm and comfy for the upcoming fall and winter season. The collection features a limited range of shades including grey, blacks and creams. It uses timeless beauty and simplistic features to encourage a more naturalistic approach to beauty.

The collection features various tweed and houndstooth designs that optimize the few shades that the collection uses. Hegelund is shown modelling both tweed bottoms and a top and jacket. It is incredible to see what fashion can come from using a basic color palette, and the Euroman August 2011 collection does an excellent job of showing what simplistic fashion can create.
Trend Themes
1. Neutral Fashion Trends - Opportunity for fashion companies to create simplistic yet timeless clothing using a neutral color palette
2. Comfortable Clothing - Opportunity for companies to create clothing that is both warm and comfortable for the colder seasons
3. Tweed and Houndstooth Designs - Opportunity for companies to incorporate these classic designs in their clothing collections
Industry Implications
1. Fashion - Fashion companies can use neutral colors and classic designs to create simple yet timeless clothing for consumers
2. Textile - Textile companies can develop new materials that are warm and comfortable for fall and winter clothing collections
3. Retail - Retail companies can capitalize on the trend of simple and comfortable clothing for consumers during colder seasons

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