To fully engage the audience in its campaigning efforts, Europcar Minibus went to the movies where much of the population tends to congregate. And with the help of a hidden camera, the audience was fully integrated into the commercial.
Europcar Minibus was able to video tape the live audience and added them to a rear view camera in the commercial, in hopes to encourage them to take this bus. The results were an astounding 45% increase in revenue after this ad's debut, presenting the true effects of great marketing techniques.
Theatrical Bus Ads
The Europcar Minibus Commercial Features the Audience as Its Star
Trend Themes
1. Interactive Advertising - Using hidden cameras and audience participation in advertisements creates a more engaging and memorable experience for viewers.
2. Incorporating Live Action - Integrating real-time footage of the audience into commercials adds a unique and immersive element to the advertisement.
3. Personalized Brand Experiences - Including customers in advertisements showcases the brand's commitment to individual customers and creates a sense of connection and loyalty.
Industry Implications
1. Advertising - The advertising industry can leverage interactive and immersive techniques to create innovative and impactful campaigns.
2. Film and Entertainment - Integrating live audience footage into commercials can be a disruptive innovation opportunity for the film and entertainment industry to create captivating promotions.
3. Transportation - The transportation industry can explore incorporating personalized experiences, such as showcasing real passengers, in their advertising to attract more customers.