Etude House's 'Bubble Tea Sleeping Pack' is a unique cosmetic product that is actually a face mask set that's packaged to look like a popular Asian drink. Each of the tea-inspired face masks comes in a container that resembles a cup of bubble tea, along with a spatula that can be used for neatly scooping out individual face care capsules and applying them to the skin.
As the name of the product trio suggests, the Green Tea, Black Tea and Strawberry masks are meant to be used overnight and washed away in the morning. Unlike most face mask products that are sold in cream or gel formats in jars, these Etude House products come in the form of gel capsules that can be broken and applied directly to the face.
Drink-Inspired Face Masks
Etude House's 'Sleeping Pack' is Packaged Like Bubble Tea Cups
Trend Themes
1. Drink-inspired Packaging - The trend of packaging cosmetic products to resemble popular drinks creates disruptive innovation opportunities for brands to attract consumer attention and stand out in the beauty industry.
2. Unique Face Mask Formats - The trend of using gel capsules instead of traditional cream or gel face masks presents disruptive innovation opportunities for skincare companies to create convenient and mess-free application methods.
3. Overnight Face Masks - The trend of overnight face masks provides disruptive innovation opportunities for companies to develop products that optimize skincare benefits while consumers sleep.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage drink-inspired packaging and unique face mask formats to create innovative products that capture consumer interest and drive sales.
2. Skincare - The skincare industry can capitalize on the trend of overnight face masks to create advanced formulas that target specific skin concerns and deliver optimal results during sleep.
3. Packaging and Design - The packaging and design industry can assist beauty and skincare brands in developing creative and eye-catching packaging designs that mimic popular drinks, enhancing brand differentiation and consumer engagement.