Boll and Branch are perhaps best known as a direct-to-consumer bed sheets brand, but it is now branching out with the release of its first ethically sourced mattress. Starting at $2,500, the ethically sourced mattress comes with a 100-day trial period as well as a 10-year guarantee. The mattress itself is comprised of five layers of coils, latex, wool, and organic cotton. Because the mattress is not foam-based it can't be folded up an delivered. Instead, Boll and Branch will offer free white-glove delivery for the mattress.
Much like its bedsheets, which are made in India by workers paid a living wage and receive benefits, this ethically sourced mattress is made in family-owned factories in Texas and Florida. The cotton used in the product is organically sourced from India, with all the farmers and workers receiving fair pay and living wages.
Premium Ethical Mattresses
Boll and Branch's Ethically Sourced Mattress Has a 10-Year Guarantee
Trend Themes
1. Ethical Sourcing - Opportunity to disrupt traditional mattress industry by incorporating ethical sourcing practices into manufacturing, which can appeal to conscious consumers.
2. Non-foam Mattresses - Innovative opportunity to create non-foam mattresses using alternative materials, such as coils, latex, wool, and organic cotton, which can provide a unique selling point to consumers.
3. Direct-to-consumer Sales - Chance to revolutionize traditional mattress sales through direct-to-consumer method, offering customers more personalized service and convenience.
Industry Implications
1. Mattress Manufacturing - Mattress manufacturers can adopt ethical sourcing and delivery practices when producing and selling products, which can promote more sustainable business practices.
2. Textile Manufacturing - Opportunity for textile manufacturers to incorporate ethical sourcing practices, such as fair pay and living wages, into their production processes, which can appeal to conscious customers.
3. Home Goods Retail - Home goods retailers can implement direct-to-consumer sales strategies to offer a more personalized shopping experience for customers and improve overall sales.