Although a retail boutique offering westernized fashions, the ESTNATION store in Tokyo, Japan, is essentially a display of ambiguously placed wall dividers.
Creating a clean and pristine look around the store are vertical "stick" wall partitions that seem to be almost haphazardly placed around the boutique. However, these interesting and modern-looking partitions are actually placed in such a way as to allow customers to see the entire store while standing just at the entrance. The dividers also act as guides, showing customers where to walk as they look at the merchandise. Wood accents and indirect lighting are used at the entrance to create a warm ambiance to entice visitors.
Designed by Moment Design, the interior of the ESTNATION store is based on verticality. According to the Retail Design Blog, vertical lines are more common to Japanese culture than are horizontal lines.
Pristinely Partitioned Boutiques
The ESTNATION Store Features Ambiguously Divided Space
Trend Themes
1. Ambiguous Wall Dividers - Exploring the use of creative wall dividers in retail spaces to create a unique and visually intriguing shopping experience.
2. Verticality in Store Design - Embracing vertical lines in retail store layouts to align with cultural preferences and create a sense of modernity and elegance.
3. Guided Shopping Experience - Implementing strategic wall dividers to guide customers through the store and enhance their browsing and purchasing journey.
Industry Implications
1. Fashion Retail - Incorporating innovative wall dividers and vertical design elements in fashion boutiques to offer a unique and captivating shopping environment.
2. Interior Design - Expanding the use of creative and functional wall dividers in interior design projects to transform spaces and enhance customer experiences.
3. Retail Technology - Utilizing advanced technology and design concepts, such as guided shopping experiences through wall dividers, to enhance the retail industry's customer engagement strategies.