Clinique, an Estée Lauder Companies-owned brand, announced it would adopt a new sustainable packaging.
In partnership with manufacturer Roctool, Clinique will now implement Roctool's molding technique to replace its current bottles. Roctool's manufacturing technique uses heat and cool technology that simplifies the bottle-making process. This technology eliminates the second step of adding decoration and surface finishes to the bottle. Roctool's process reduces scrap production by 15 percent and thus, offers a more sustainable solution.
The Clinique Clarifying Lotion, a popular lotion launched in 1968, will be the first product to change to Roctool's sustainable packaging. Daniel Ramos, an Estée Lauder Companies executive, explains, "we’re continually investing and innovating at every step of our packaging process to help drive more responsible packaging solutions that enable our brands to deliver high-quality, luxury experiences."
This sustainable packaging will first roll out across Europe, with plans to eventually scale globally.
Sustainable Cosmetic Packaging Solutions
Estée Lauder Companies Partners with Manufacturer Roctool
Trend Themes
1. Sustainable Packaging - Roctool's molding technique reduces scrap production by 15 percent and offers a more eco-friendly solution.
2. Heat and Cool Technology - Roctool's manufacturing tech simplifies the bottle-making process by using heat and cool technology.
3. Innovative Manufacturing - Estée Lauder is investing and innovating to create more responsible packaging solutions.
Industry Implications
1. Cosmetics - The adoption of sustainable packaging solutions presents many opportunities for the cosmetics industry to reduce waste and improve sustainability.
2. Manufacturing - The use of Roctool's molding technique highlights opportunities for manufacturing companies to implement more efficient and sustainable production processes.
3. Luxury Goods - Estée Lauder's investment in and adoption of sustainable packaging solutions aligns with the growing trend towards sustainability in luxury goods.