Perricone MD's Essential Fx skincare collection spotlights an underappreciated vitamin—Vitamin V—that is beneficial for targeting deep wrinkles and creases. When it comes to caring for their skin, many consumers know to look out for popular vitamins like Vitamin C and Vitamin E, but Vitamin F helps to facilitate active ingredients and support hydrating, plumping and healing.
The new Perricone MD Essential Fx Collection features a proprietary Vitamin F blend of chia seed, flaxseed and macadamia oil, which are touted as a way to "improve the skin's moisture barrier" and shield it from environmental stressors.
The five-piece collection includes a moisturizer, night cream, eye cream, eyelid serum and a serum, all made with acyl-glutathione, another proprietary blend from Perricone MD featuring the antioxidant glutathione.
Vitamin F Skincare Collections
Perricone MD's Essential Fx Skincare Line Targets Deep-Set Lines
Trend Themes
1. Vitamin F Skincare - The use of Vitamin F in skincare products provides an opportunity for companies to highlight its benefits for improving the skin's moisture barrier and deep wrinkles and creases.
2. Proprietary Vitamin Blends - The creation of proprietary vitamin blends, such as Perricone MD's Vitamin F blend and acyl-glutathione, presents an opportunity for skincare companies to target specific skin concerns and stand out in a crowded market.
3. Holistic Skincare - Consumers' increasing interest in holistic health presents an opportunity for skincare companies to incorporate unique and beneficial natural ingredients, such as chia seed, flaxseed and macadamia oil, into their products.
Industry Implications
1. Skincare - The skincare industry can benefit from incorporating Vitamin F and other unique natural ingredients and creating proprietary vitamin blends to target specific skin concerns like deep wrinkles and creases.
2. Beauty - Beauty companies can tap into the trend of holistic skincare by creating products that incorporate beneficial natural ingredients and emphasize the overall health and wellness of the skin.
3. Natural Health - The use of unique natural ingredients in skincare products has the potential to expand into the natural health industry, providing opportunities for companies to create multi-functioning products that improve both skin and overall health.